Caliroots.com is Sweden's fastest growing streetwear concept. The basic idea is sales of limited street and skate brands such as Stussy and Vans. Cali started out relatively conservative. Despite that, they reached over one million Swedish kronor the first year. Sales boomed and Cali began expanding their market by selling outside of Sweden. Today they are considered to be in the top segment of streetwear stores in Sweden.
Panagora has along with Cali created a very playful and different online store, filled with colors and design elements. The underlying backoffice for managing logistics and deliveries is tailored to fit Cali's needs. Integration with UPS and the Swedish Postal service shipping systems allows for a high stock turnover, that can be handled effectively.
The online store supports credit card payments from VISA, MasterCard and American Express. Cali also offers invoice payments and installments.
