AlexandAlexa

New e-commerce platform in 12 days

New e-commerce platform in 12 days

Insight

AlexandAlexa is the Net-a-Porter for the under 14 year olds and your global style destination for kids, featuring over 200 international fashion, sportswear and toy brands and worldwide express delivery.

We were approached with the challenge of revamping a bad customer experience caused by a poorly managed Magento platform plagued by ever-increasing technical obstacles, from incorrect stock levels to slow site performance, and high operating costs.

Idea

Facing immense time pressure from a 12-day deadline, our team scoped out the improvements we wanted to see as we set out to rebuild the site from scratch.

"Can you help us switch all of our tech systems? Ps. You have 12 days..."

The effort was an extensive re-platforming of their e-commerce and backend system, moving the site to a completely new infrastructure and migration of customer and product data.

Impact

Key benefits we delivered with the new set-up were

  • 3x faster performance compared to previous Magento setup – decreasing load time from 7-10 seconds per page to 2-3 seconds per page.
  • Lowering the overall cost of operation.
  • Cutting content administration time, freeing up valuable time for content managers to focus on creating inspiring content.
  • Replacing hourly stock updates with realtime updates allowing for a better customer experience.

Services

Technology, E-commerce SaaS (Software as a Service), Strategy, Art direction

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